Bowery Capital Marketing Summit

June

18

,

2020

|

12:00pm

-

5:00pm

EDT

Purchase Ticket

The Bowery Capital Quarterly Leadership Series was built to generate opportunities and insights for thought-leaders at early-stage companies. Hosted quarterly, the Series is structured as a half day seminar that includes keynote speakers, tactical chats, and panel discussions.

This quarter, we're going virtual!

We'll address current marketing challenges at business to business SaaS and marketplace companies.

Thinking through your demand generation strategy and want to hear from the experts?

Worried that media relations and offline marketing are not the best use of your marketing spend?

Wondering how to nail that first marketing hire at your company?

If you are struggling with any of these questions we hope you will join online on Thursday, June 18th for this concentrated day of learning.

Content begins at 12:00pm ET.

2020 Speakers

Andrea Kayal

Chief Marketing Officer

Electric

Bill Macaitis

Former CMO, CRO, & Board Advisor

Slack

Jessica Vogol

VP, Growth Marketing

Movable Ink

Amin Makhani

VP Growth

BentoBox

Marybeth Sheppard

SVP, Marketing

SEVENROOMS

Tim Kopp

CEO

Terminus

Caroline Buck

VP, Marketing & Partnerships

Wizeline

Marco Marandiz

Head of Marketing

Elliot

Meghan Gill

VP, Sales Operations

MongoDB

Eric Vreeland

Former Marketing Lead

Avochato

Jahira Martins

Manager, Automation & Marketing Operations

MongoDB

Zachary Sims

Co-Founder & CEO

Codecademy

Hosted by:

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Agenda

12:00 PM - Welcome & Kickoff

Bowery Capital Team

12:10 PM - Tactical Chat

Scaling Marketing from $5mm to $50mm: A Guide

Andrea Kayal, Chief Marketing Officer, Electric

12:40 PM - Fireside Chat

The Full Scoop on Bottom-Up Marketing

Bill Macaitis, Former CMO, CRO, & Board Advisor, Slack

Moderator: Zachary Sims, Co-Founder & CEO, Codecademy

1:20 PM - Fireside Chat

How to Build Your ABM Strategy

Jessica Vogol, VP Growth, Movable Ink

Caroline Buck, VP, Marketing & Partnerships, Wizeline

2:00 PM - Tactical Chat

Under the Hood of Sales and Marketing at MongoDB

Meghan Gill, VP, Sales Operations, MongoDB

Jahira Martins, Manager, Automation & Marketing Operations, MongoDB

2:40 PM - Fireside Chat

Let's Chat About Branding

Marco Marandiz, Head of Marketing, Elliot

Marybeth Sheppard, SVP, Marketing, SEVENROOMS

3:20 PM - Fireside Chat

Marketing During the Business Pivot

Amin Makhani, VP Growth, BentoBox

Eric Vreeland, Former Marketing Lead, Avochato

4:00 PM - Tactical Chat

How Retention is Becoming the New Acquisition

Tim Kopp, CEO, Terminus

4:20 PM - Closing Remarks

Bowery Capital Team

2018 Speakers

Industry experts from these companies will share their insights.

Stay tuned for more information as we develop the agenda!

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Clear your calendar - It's going down! Splash Blocks kicks off on March 16th, and you're invited to take part in the festivities.

Jacqui Maguire

Director, Talent Acquisition

Greenhouse

Kirsten Colyer

VP, People & Talent

Justworks

Stephanie Mardell

VP, People

Button

Nikki Schlecker

Head of People

WayUp

Toni Thomson

VP, People & Talent

The Muse

Jordan Wan

CEO & Founder

CloserIQ

Ilya Usorov

Co-Founder

day100

the line-up:

8:00am-9:00am

Registration

Coffee, light refreshments & Networking

9:00am-9:15am

Welcome & Kick-Off

Bowery Capital Team

9:15am-9:45am: tactical chat

Unicorn Growth Secrets from Zendesk, Slack, and Salesforce

Bill Macaitis, Former CMO - Zendesk, Slack, & Salesforce

9:45Am-10:15am: TACTICAL CHAT

How Not to F#@k up a Unicorn- Lessons learned & humility during hyper-growth

Kara Wilson, CMO - Rubrik

10:15AM-10:45: panel session

Brand building beyond clicks: Using marketing to build brand

Cory Treffiletti, CMO - Voicera & Former SVP - Oracle Data Cloud

Bennett Porter, Former SVP, Marketing Communications - SurveyMonkey

10:45Am-11:00am

Coffee Break

11:00Am-11:30am: panel session

Scaling from 0 to 100M

Matt Amundson, VP Marketing and Sales Development - EverString

Tara Ryan, CMO - Skuid

Jen Grant, CMO - Looker

11:30am-12:00pm: tactical chat

Marketing your own marketing tactics & creating organizational buy-in

Maria Pergolino, CMO - Anaplan

12:00pm-1:00pm

Closing Remarks, Lunch, & Networking

SPONSORED BY:

Sponsored by:

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The Bowery Capital Quarterly Leadership Series was built to generate opportunities and insights for thought-leaders at early-stage companies. Hosted quarterly, the Series is structured as a half day seminar that includes keynote speakers, tactical chats, and panel discussions.

This quarter, we're going virtual!

We'll address current marketing challenges at business to business SaaS and marketplace companies.

Thinking through your demand generation strategy and want to hear from the experts?

Worried that media relations and offline marketing are not the best use of your marketing spend?

Wondering how to nail that first marketing hire at your company?

If you are struggling with any of these questions we hope you will join online on Thursday, June 18th for this concentrated day of learning.

Content begins at 12:00pm ET.

Caption

Text Block #1

Starting your own business and picking the right niche in no time

The Bowery Capital Quarterly Leadership Series was built to generate opportunities and insights for thought-leaders at early-stage companies. Hosted quarterly, the Series is structured as a half day seminar that includes keynote speakers, tactical chats, and panel discussions.

This quarter, we're going virtual!

We'll address current marketing challenges at business to business SaaS and marketplace companies.

Thinking through your demand generation strategy and want to hear from the experts?

Worried that media relations and offline marketing are not the best use of your marketing spend?

Wondering how to nail that first marketing hire at your company?

If you are struggling with any of these questions we hope you will join online on Thursday, June 18th for this concentrated day of learning.

Content begins at 12:00pm ET.

About Bowery Capital

Bowery Capital is an early-stage Venture Capital firm focused exclusively on the next generation of enterprise software. We move fast, never waste an entrepreneur's time, and make it priority #1 to be the best possible partner to every founder we back.

Text Block #1

Starting your own business and picking the right niche in no time

The Bowery Capital Quarterly Leadership Series was built to generate opportunities and insights for thought-leaders at early-stage companies. Hosted quarterly, the Series is structured as a half day seminar that includes keynote speakers, tactical chats, and panel discussions.

This quarter, we're going virtual!

We'll address current marketing challenges at business to business SaaS and marketplace companies.

Thinking through your demand generation strategy and want to hear from the experts?

Worried that media relations and offline marketing are not the best use of your marketing spend?

Wondering how to nail that first marketing hire at your company?

If you are struggling with any of these questions we hope you will join online on Thursday, June 18th for this concentrated day of learning.

Content begins at 12:00pm ET.

#BCSUMMIT